Structural Family Theory And Its Effects On Family

if interactions between certain family members are negative or positive. As well as diving into the functions of families, and how members interact with each other. Minuchin’s theory consists of a heavy emphasis on family functioning, rather than looking into the language systems (Levy, p. 57). Then, leading families to reflect back on how they respond as family to a crisis, will assist in determining the family’s strengths and weaknesses will be important in understanding the thoughts and feelings of the family members. Structural Family Theory incorporates holism as therapists work with the families, this is accomplished through the process of leading client to develop a sense of awareness of the complex structures, that intertwine†¦show more content†¦This will be helpful in the family relationships, due to the fact people’s behaviors will lead into all of their relationships. What many people need to realize, a healthy family is not a family with zero problems, but a family that has the ability to respond and react to conflict well. Which why Structural Family Theory works so well in regards to family conflict, because this type of theory is a form of strengths based, and outcome-oriented treatment. To test family interaction the Structural Family Interaction Scale can be used to measure this, and for the therapist to gain a greater understanding of the family system, and how well it functions (Perosa 1990). This assessment includes 68 statements, 13 primary scales, and 10 secondary scales, and all of the statements listed has some connotation with family interaction. After this assessment was tested for reliability and validity, it was predicted it will be useful for family therapy (Perosa 1990). Within this theory it is important to realize as it analyzes a family’s problems, it will give direction as to how the family should navigate and solve the issues they experience daily. Normally, to begin the process of Structural Family therapy is to have an interview with the whole family, in order to have a view of what dynamics play into the center of the family. By using sub-group composition. This way one has the ability to keep very distinct personalities inShow MoreRelatedStructural Family Theory Literature Rev Essays1019 Words   |  5 Pages Structural Family Theory Literature Review Structural family theory is a technique employed by social scientists that offers perspectives and tactics that strengthen and examine the familial unit (Walsh, 2014). Developed by Salvador Minuchin, structural family theory looks at the unspoken rules within a family and how they affect the organization of the unit. It is the job of the social worker to accurately identify the patterns, presented rules, and their effect on theRead MoreSociological Analysis On Interfaith Marriage Essay1602 Words   |  7 PagesSociological Analysis on Interfaith Marriage The family issue I will be analyzing is interfaith marriage. Interfaith marriage is simply marriage between two people who belong to or identify with different religious groups. However simple the definition may seem, the reality of interfaith marriage can be far more complex. For most of human history it has been a social taboo to marry outside of one s faith. However, in recent years it has become much more acceptable, even to the point of seemingRead MoreSocial Learning Theory 1741 Words   |  7 Pages(2013) has stated that social learning theory is an expanded theory of differential association processes and improves it with differential reinforcement and other principles of the behavior theory. 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CFAM/CFIM enables the health care professionals to focus on psychosocial effects and the links between health issues, beliefs, and family dynamics to arrive at appropriateRead MoreChoosing Two Non Developmental Theories1576 Words   |  7 PagesSelect two non-developmental theories (or nursing conceptual models applicable to family nursing) that help you understand an aspect of family functioning that you have noted in your work with your select family. For each of the two theories, describe its core concepts, then discuss why it explains the healthy (or not so healthy) functioning of your family. Support with examples. Based on the theories and models I reviewed the first non-developmental theories that have helped assist me inRead MoreStructural Functionalism1448 Words   |  6 PagesStructural functionalism, or simply functionalism, is a framework for building theory that sees society as a complex system whose parts work together to promote solidarity and stability.[1] This approach looks at society through a macro-level orientation, which is a broad focus on the social structures that shape society as a whole, and believes that society has evolved like organisms.[2] This approach looks at both social structure and social functions. Functionalism addresses society as a wholeRead MoreAnti Islam : Anti Oppressive Practice Essay1683 Words   |  7 Pages INTRODUCTION ‘Anti-Oppressive Practice’- is an umbrella term that encircles radical, structural, critical, feminist, liberal, anti-racist framework practice approaches. But it is not limited within those approaches. Anti-Oppressive social work is a practice represents the theories and approaches of social justice. Anti-Oppressive Practice (AOP) is reflecting deferent types of views and theories in a practice approach. According to Baines.D (2007, p.4) : ‘Rather than a single approach

The Other Boleyn Girl - 1698 Words

Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Plot Segmentatin†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4-7 Sequence Anylysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7-8 Introduction „The Other Boleyn Girlâ€Å" is a historical drama based on the novel of Philippa Gregory and tells the tale of romance, intrigues and betrayal of a defining moment in English history. It is set in the 16th century when the two sisters, Anne and Mary Boleyn are driven by their father and uncle to advance the family’s power and status. They are expected to divert the King of England who, immediately goes for the younger daughter, Mary. She gives birth to a son, which pleases the King, as the Queen, Catherine of Aragon fails to provide a male heir to the English throne.†¦show more content†¦c. He falls in love with her and Anne tells him to get rid of the Queen and marry herself and she would do everything he desires, also giving him a son, although she knows that her sister truly loves him. 9. X a. Mary gives birth to a boy but the King does not show any emotion because he is involved with Anne. b. Mary is sent back to the country to live there with her son. 10.) X a.) Anne puts the King under pressure telling him that she won’t sleep with him if he does not marry her. b.) Mary is brought to the King in order to tell him that he can trust Anne. c.) Mary wants to draw a line beneath the things that had happened, helps her sister and stays at court to support her. 11.) X a.) The trial of the Queen takes place. b.) The Pope refuses to annul the marriage of Catherine and Henry. c.) The King breaks with the Catholic Church and the country is torn apart. d.) He forces Anne to sleep with him after he has done his duty. 12.) X a.) Anne and the King marry and she is declared Queen of England. b.) Anne gives birth to a girl, Elisabeth, which does not satisfy the King as he desires a male heir. 13.) X a.) Anne is afraid of being passed over by the King and desperately tries to become pregnant with a boy. b.) Pregnant again, things seem to improve. 14.) X a.) Anne has a miscarriage and is totally despaired. b.) She speaks to her siblings and asks her brother to sleep with her inShow MoreRelatedThe Other Boleyn Girl1843 Words   |  8 PagesThe Other Boleyn Girl It is said that we are doomed to repeat history if we do not learn from it. Let us hope that history does not repeat itself with the era of the Tudors. King Henry the VIII ruled according to his own wants and desires. He would favor people with great gifts or on a whim take their life. His rule was a time of tip toeing and avoiding displeasing him or The Church. Unfortunately, in order to learn from history, its stories and facts must retold truthfully and accurately.Read MoreThe Other Boleyn Girl1812 Words   |  8 PagesThe Other Boleyn Girl The two adaptations after the controversial novel â€Å"The Other Boleyn Girl† by Philippa Gregory present a historical fictional story of the Boleyn sisters, Anne and Mary. This is a ravishing, emotionally intense story of love, loyalty and betrayal in the chase for power and social position, portraying the human desires and flaws in a beautifully described historical background at the English court. The private life of the historical figures from the XVIth century and the intriguesRead MoreThe Other Boleyn Girl By Anne Boleyn2145 Words   |  9 Pages The Other Boleyn Girl is a 2008 feature film based on the ambitious rise and fall of Anne Boleyn and her family. The two sisters Anne and Mary Boleyn fight for the heart and bed of King Henry VIII of England only to find heartache and betrayal in their path. Becoming with child as well as becoming Queen of England was the beginning of Anne’s descent. Having a miscarriage of a son and trying to convince her b rother George to have carnal relations with her to get her re-pregnant was highRead MoreThe Other Boleyn Girl Analysis1425 Words   |  6 PagesThe film, The Other Boleyn Girl, written by Peter Morgan, and produced by Alison Owen, is about the many relationships of King Henry the Eighth, who is the antagonist, his involvement with the Boleyn family, and his many children. This story is set in England in the early to mid- 1500’s. King Henry the eighth ascended the throne of England in 1509, succeeding his father, Henry the seventh. (There als the sixth, the fifth, the fourth, and so on. Clearly the Kings were all very original when it cameRead MoreThe Light Of The Labyrinth By Wendy Dunn1498 Words   |  6 Pagesparticular topic or subject in order to be a good rhetorician. I believe that Anne Boleyn is a prime example of someone who has a wide set of views about herself. Throughout this course we have been given different texts and films about Anne Boleyn, and they have all shown Anne from a different perspective. These different outlooks of Anne allow readers to form their own opinions and decide for themselves who Anne Boleyn really was. We’ve been able to see her character portrayed in the documentary HenryRead MoreAnne Boleyn950 Words   |  4 PagesAna Bolena – Anne Boleyn 1501(1507)-1536 Queen of England 1533-1536 Mother of Elizabeth I Information about the early years of Anne Boleyn is almost non-existence; her birth has been dated from 1501 to 1507. Although information about her parents is abundant. Her father, Sir Thomas Boleyn, was named Sir in 1503. He was fluent with the languages, which allowed him to travel through Europe under the King’s orders and be part of important meetings. He was one of the bodyguards that took theRead MoreHenry Viii And Henry Vi : Why Did Shakespeare Do This !?1510 Words   |  7 Pageshad a house party and Henry VIII was in a disguise but Cardinal Wolsey seen right through it. That is when Henry VIII met Anne Boleyn at that party. Then every body heard about the divorce of Henry VIII s first wife Katherine of Aragon, but Henry VIII demoted her to â€Å"Princess Dowager†, but while they were still in the divorce process, he secretly got married to Anne Boleyn. Then he asked Cardinal Wolsey if he was trying to take the throne from him. He said no, but Henry VIII had papers that he wasRead MoreCatherine of Aragon933 Words   |  4 Pagesinterests of her class) . In 1501, Catherine is sent to England to marry Henry VII’s son, Arthur. However, their marriage lasts briefly because Arthur dies, leaving Catherine a widow. After Arthur’s death, Catherine is promised to marry Henry’s other son Henry VIII, the Prince of Wales. However, due to financial problems with her dowry, King Henry VII refuses to allow the Prince of Wales to marry her. It is not until the King’s death in 1509 that Catherine and Henry VIII finally get married. Read MoreEssay on Queen Elizabeth841 Words   |  4 Pageswould have been heir to the throne, but that was stripped from her when Henry VII divorced her mother, Catherine of Aragon. Anne Boleyn, Elizabeths mother, failed to provide Henry VII with a male heir he desired. She suffered two miscarriages, and was suspected of having an affair. Anne Boleyn was arrested, and on May 19, 1536 she was beheaded. After the death of Anne Boleyn, Henry VII married Jane Seymour, and gave birth to Prince Edward. Jane Seymour died twelve days after the birth of her son.Read MoreQueen Mary and Queen Elizabeth of England1626 Words   |  7 Pagesmanaged a narrow escape from the disgraceful situation, while the other failed to do so. Mary grew to hate Anne Boleyn, mother of Elizabeth, because he took the position of her mother Catharine as Queen of England. Before Elizabeth came to the scene, Mary was loved and was the only child of King Henry VIII of England. Elizabeth assumed this position when Mary mother was executed (Doran, 1855). The two half-sisters disliked each other because of their incline to different religion. While Mary was

Strategic Plan, Part I Conceptualizing a Business Free Essays

Strategic Plan, Part I: Conceptualizing a Business BUS/475 Strategic Plan, Part I: Conceptualizing a Business A successful strategic plan must be based on the company’s mission, vision, and values. The purpose of this paper is to define a selected business, products, services, and customers by creating a mission statement. In addition, this paper contains a vision for the organization that demonstrate the expected future for the business, and it will define the company values considering important topics such as culture, social responsibility, and ethics. We will write a custom essay sample on Strategic Plan, Part I: Conceptualizing a Business or any similar topic only for you Order Now It will also analyze how the vision, mission, and values guide the company’s strategic direction. Finally, it will evaluate how the company address customers needs and how competitive advantage will be achieved. The name of the company is Bella Boutique. Bella Boutique is a trendy fashion and accessory boutique. Bella, which means â€Å"beautiful† in Spanish, defines the concept of the boutique. Bella Boutique will carry a wide variety of contemporary clothing, accessories, shoes, and make up. Bella Boutique also offers free personal style advice, which includes and detail style assessment based on body type, skin color, style, and personality of the customer. The target customers of Bella Boutique are young adult women, including college, professional, modern girls. These girls enjoy shopping in a fun environment that offers trendy and affordable fashions with a superior personalized service. Bella Boutique will stand out from the competition by having a good location in a high-shopping area, offering quality products, and excellent customer service. Products and services will be offered in-stores and online. Mission Statement – To provide modern young women with a boutique that offers a fun and comfortable shopping environment – To offer a wide variety of trendy fashion and accessories to make sure customer always find something they love – To help women learn what styles and colors go best with their unique body types and personalities Vision Statement – To be the boutique of choice for young, modern women To open many stores throughout the country and drive up sales by promoting our products effectively Guiding Principles or Values – Customers are our priority. Always make an extra effort to make sure customers are satisfied with our products and services – Educate customers about new trends and how to style their purchases properly. Make sure customers needs are met – We encourage and promote cultural and ethnical diversity in our stores. Employees from different cultural and e thnical backgrounds bring to our company a true reflection of our society – Our employees are our greatest asset. We encourage employees to share their creative and innovative ideas to improve our company – Our company provides a fun working atmosphere and promotes personal growth and development. We strive to offer our employees a healthy work-life balance – Respect and honesty must always be present when dealing with our customers, vendors, and employees. We do not engage in acts that can be detrimental to the reputation of our company – We conduct our business with social responsibility. Our products are purchased from socially and environmentally responsible vendors. We also contribute to improve society by volunteering and helping in social causes – Employees will adhere to the highest ethical standards at all times The mission, vision, and values statement for my company provide the structure, framework, and goals in which all the actions will be based on. The mission and values provide the framework to guide every action in the strategic plan. The vision is our objective, what we want to accomplish for our company in the future. The mission, vision, and values set the right direction for the company actions. Employees must know that their actions affect the overall mission, vision, and values of the organization. These statements are the guiding principles for the company strategic plan, for that reason employees actions should always reflect the mission, vision, and values statements of the company to ensure its success. The trends in fashion are always changing, Bella Boutique will have to be alert of the new trends to keep customers satisfied. Another resource to make sure the company is addressing customers needs is to have customer satisfaction surveys, allowing the customers to express what they like about our store and what they would change. Bella Boutique will have plenty of local competition from many other boutiques. The most direct competitors will be those with the same concept, located in the same area, carrying some of the same brands we sell, and advertising to our target market. Besides the trendy and affordable clothing and accessories, Bella Boutique will create a significant competitive advantage by providing a place to shop with a fun, comfortable, and welcoming atmosphere. In addition, Bella Boutique offers a superior customer service, and we strive for 100% customer satisfaction. Another unique feature of Bella Boutique that creates competitive advantage is the free personalized styling service, in which a professional stylist helps the customers find the right pieces of clothing for their body type and personality. Bella Boutique locations will be designed with comfort and convenience in mind, the store will be decorated with contemporary furniture and painted with inviting colors. The store will have big private dressing rooms with plenty of hooks to hang the clothing pieces and an assigned employee to assist customers. Also for more convenience the store will have small and elegant shopping carts to make the shopping experience more enjoyable. In addition, the store will have a dedicated kids room where the customer’s children can play while their parents shop. The kids room will also have a nursery portion to allow customer to feed and change small babies. In conclusion, this paper defined the concept of Bella Boutique along with its products, services, and customers. The mission statement was developed to explain the concept of the business. The vision statements are clearly defined to show where the company is heading and the values reflect how the company will conduct business. The mission, vision, and value statements help align the different elements of the strategic plan with the company goals. By creating and implementing the mission, vision, and value statements Bella Boutique, defines the current situation of the company and have a clear understanding of where the company is heading. References Thompson Jr. , A. A. , Gamble, J. E. , ; Strickland III, A. (2006). Strategy Winning in the Marketplace. McGraw-Hill. www. bplans. com. (n. d. ). Retrieved 11 19, 2012, from http://www. bplans. com/womens_clothing_boutique_business_plan/company_summary_fc. php. www. brainmass. com. (n. d. ). Retrieved 11 19, 2012, from http://brainmass. com/business/marketing/286812. How to cite Strategic Plan, Part I: Conceptualizing a Business, Essay examples

Swot Analysis of Walls free essay sample

For the purpose, to complete the assignment report on SWOT Analysis, we have selected the tourism area. In the report, we have studied that what type of tourist comes in Pakistan and what difficulties they faces in Pakistan. For this purpose we collect the data from 60 tourists and developed 6hypothesis for making analysis. We have applied different distributions to tests the hypothesis like Z test, T test and chi-square . In the end we have identified problems and also give their solutions for the purpose that more and more tourists attract in Pakistan. INTRODUCTION INTRODUCTION HISTORY OF ICE CREAM Once upon a time, hundreds of years ago, Charles I of England hosted a sumptuous state banquet for many of his friends and family. The meal, consisting of many delicacies of the day, had been simply superb but the coup de grace was yet to come. After much preparation, the kings French chief had concocted an apparently new dish. It was cold and resembled fresh fallen snow but was much creamier and wetter than any other was after dinner dessert. The guests were delighted, as was Charles, who summoned the cook and asked him not to divulge the recipe for his frozen cream. The king wanted the delicacy to be served only at the Royal table and offered the cook 500 pounds a year to keep it that way some later, however poor Charles feel in disfavor with his people and was beheaded in 1649. But by that time, the secret of the frozen cream remained a secret no more. The cook, named De Mirco, had not kept his promise. This story is just one of many of the fascinating tales which surround the evolution of our countrys most popular dessert, ice cream. It is likely that ice-cream was not invented, but rather came to be over years of similar efforts, Indeed, the Roman Emperor Nero laudius Caesar is said to have sent slaves to the mountains to bring snow and ice to cool and freeze the fruit drinks he was so fond of Centuries later, the Italian Marco Polo returned from his famous Joanne to the Far East with a recipe for making water ices resembling modern day sherbets. WHY ICE CREAM IS POPULAR? Ice cream contains most of our favorite flavors. What do chocolate, potato chips and ice cream all have in common? They all contain high proportions of fat. Fat tastes good. Thats why we all like those foods. Another favorite is sugar. Again ice cream has a high level of sugar. The addition of fruit or confectionery (Chocolate, caramel, Etc) makes ice cream irresistible. The temperature that ice cream is consumed at makes it a pleasurable treat during the warmer months of the year. Ice cream also contains a portion of air. The air provides a softer texture making the product more pleasant to eat. The air in the ice cream also carries the flavors to the nose to enhance the taste sensation. How Popular Is Ice Cream? Here are some figures showing ice cream consumption (1998) in different countries. COUNTRY| Country Consumption(1,000,000 liters)| Per-capita litre per person| New Zealand | 53| 16. 3| Pacific island| 4| 1. 2| United States| 379| 21. 7| Australia | 325| 187. 6| Japan| 968| 7. 6| Canada | 367| 12. 78| United Kingdom| 461| 8. 9| India | 665| 0. 7| Pakistan| 347| 2. 48| ICE-CREAM MIX GERNERAL COMPPOSITION * Milk fat: gt;10% * Milk solids not fat: 9% 12% * Sucrose: 10% 14% * Corn syrup solids: 4% 5% * Stabilizers: 0% 0. 4% * Emulsifiers: 0% 0. 25 * Water: 55% 64% HISTORY OF THE COMPANY Lever Brothers Pakistan Ltd. is a subsidiary branch of British Company UniLever. Unilever established in 1880 in Britain. Its founder was SIR LORD LEVER. It has a chain of directors, which are responsible for its management. Its head office is in London. Its started its business in Indo-Pak Subcontinent in 1888 with the name of Hindustan Lever Brothers. After the independence of Pakistan, Lever Brothers with name the of Lever Brother Pakistan Ltd. Started its business in Pakistan 1949. First product they manufactured in Pakistan was sunlight Washing Soap. They started manufacturing Edible Oil in Rahim Yar Khan in 1952 and soon started manufacturing of Lux after two years. Now Lever Brothers Pakistan has many branch factories. Their Main branches are in Karachi, Lahore, Rahim Yar Khan and Rawalpindi. The Head of each branch is the branch manager. HISTORY OF PRODUCT Lever Brothers Pakistan limited brought Walls ice cream to Pakistan in 1995. The instant success of Walls and clear consumer preference for the brand proved the willingness of the Pakistan market to support high quality, hygienic, innovative product. Keeping in view the strategy, Walls Launched five new products at the start of the 1997, ice-cream season, namely Cornetto Mango, Feast Kulfa, Split Strawberry, Mini milk sammar and Solo Cola. These products have not only fuelled volume growth but also helped in maintaining and stimulating consumer interest. Moreover, the drive of volume growth continued through geographical expansion with the addition of new concessionaires and satellite towns. CURRENT MARKET SITUATION Before Walls introduce in Pakistan, Polka was the market leader but it had to face competition with Yummy, and Rocco soon after. Polka dominated the local market in between 1980-1990s. These were the only three ice cream companies in Pakistan during that period. Polka had almost 80 85% share of the market, the rest was shared by Yummy and Rocco. Due to their heavy investment and sponsorship Polka was the name that came into ones mind when one though about ice cream. But that was in the 80s, then came Walls in 1995 and that was it the turning point for Polkas Sales. Walls had a very different strategy than polka, they projected themselves as very strong company, plus they had a very strong marketing Plan, Which removed Polka out of the Market in to no time. Hence today we see Walls SPDs on the streets of Pakistan selling all the variants of ice cream. Presently Hico has also captured the market, due to the result of their changed recipe and stronger marketing strategy. According to the survey conducted by the Lever Brother of Pakistan the Current Market situation of the market is somewhat like the following. MARKET SHARE| | Wall’s| 65%| Yummy| 10%| Hico| 20%| Others| 5%| Competitor’s Analysis There are major steps in an analysis of competitors after identifying the present and potential close rivals. The analysis consist of examine objectives strategy performance, strength and weaknesses and then predicting the feature behavior of each, including the likelihood that each will change its strategy and how it will respond to move make by other. Competitors Evaluation Process Cometitor ObectiveCometitor StrateCometitor SuccessCometitor Strenth amp; WeaknessesCometitor future behavior SWOT ANALYSIS OF WALL’S SWOT ANALYSIS OF WALL’S SWOT analysis enables the marketer or the business manager to exactly locate 1. What strengths or strong points his product has and on which he can capitalize and earn more market share. 2. What weakness or weak points are they in his product or in the external environment, which he could avoid and on which he should work on and try to improve? 3. Which kinds of opportunities are there available for him, so that he could cash on those opportunities? . And most importantly the threats that are faced by the company or the product in the external environment in shape of the competitors and other factors. The fact that there are number of competitors in the market of ice cream and there is going to be a lot of competition between the different products, analyzing the external environment becomes even more important. Fo llowing this scenario where there is competition right from direct competition to generic competition, SWOT analysis becomes a key to success A complete analysis of the external environment is as follows. STRENGTHS: The Cornetto ice-creams brand is a unique brand with no direct competitor due to its special taste and make . As it is a different brand so it earns huge profit margins for Wall`s which are about 18% of all the revenues generated by Wall`s in Pakistan. It is available in all big cities and known areas from Karachi to Mansehra and is in the reach of middleclass amp;above middleclass, the efficient and planned delivery network makes its availability possible at more than 40,000 outlets. It is available in 9 different flavors which are according to the taste of local people. Availability of Cornetto in numerous sizes increases its demand by including even those people who do not want to spend on a standard sized Cornetto. It is reasonably priced. They have launched different products to cater to more people by introducing moderate tastes such as Choco disc and strong Flavors like Strawberry and Super Cornetto. There are many premium varieties. The production is under hygiene environment with world class standards like ISO 2009. * Financially strong * High quality * Good Image in the minds of consumers Wide distribution due to wide distribution channel * Aggressive promotional schemes WEAKNESSES: Ice cream is a perishable item and the electricity failure has really created problems for the company, actually they incurred huge losses due to this as lots of theirs stock losses its quality and melts. There clear top freezers cannot retain required temperature for more than 90 minutes. * Pure milk is not used in ice creams * There is no variation in tastes OP PORTUNITIES: They can come up with new flavors which would be able to attract the youth . They should not restrict themselves to departmental stores, in fact come with new luxury brands which can be available in hotels and they should come up with their own ice-cream parlors like spin bar. They can cash their name and expand market share by increasing product lines. * Gap in Mkt. for diet ice cream, which Walls can cover because they are more, establish than others. * Wall’s proves itself to be quality oriented product and maintain good taste and standard, then it would be able to create a strong position in all (Pakistan) for a long period of time. THREATS: The biggest threats for Cornetto ice-cream are competitors, Gourmet and Omore. The threat from gourmet is the low price challenge and Omore can be an equivalent competitor as it is positioning itself effectively. As Cornetto is a high Profit generating brand, competitors would surely try to enter into this segment and compete. Nestle is already present in Pakistan working in other products, but as they are second in rank of holding ice cream share they might intervene into this market also, which can be a huge threat . * Hico and Omore are also new comer but rapid increase in there market is a bigthreat for walls.